Most even businesses rely on their event ticket sales to make a profit and generate revenue for their company. By following our top 5 simple tips and tricks, you should see an increase in your ticket sales in no time!
5. Partner up
Have you heard the saying that two minds are better than one? Well, it’s a similar case here. Utilise other businesses to make your event even better and give your attendees a time to remember. Do you have a one or two day event coming up? Why not team up with local hotels and offer a weekend getaway package? By doing so, you are giving your potential guests another reason to buy. Another perk of partnering up is having the ability to sell your tickets through your partner’s website gives you the opportunity to reach a much wider audience.
4. Use discount codes
Discount codes can be a great incentive for the customer to purchase your event tickets.
- Offer discounts for bigger parties (usually more than 6 people)
- Use referral codes to encourage your current attendees to bring their friends along
- Last minute discounts. The night before your event, send out an email with a big discount offering.
- Discounts for early birds. For example, you could offer 20% off to people arriving before 6pm.
3. Use retargeting
You will have a lot of people who visit your site but don’t purchase tickets, but that doesn’t mean that they aren’t interested. It may have just not been the most convenient time for them to purchase or they are waiting until pay-day! You can “retarget” these visitors by emailing them personalised discount codes, which may remind them of your up-coming event. Have you heard of the rule of ? ‘The Marketing Rule of 7 states that a prospect needs to “hear or see” the advertiser’s message at least 7 times before they’ll take action to buy that product or service’. You can use paid ads to retarget potentially interested users online.
TOP TIP: Retarget your ads shortly before your event date to increase the incentive to buy and install a fear of missing out.
2. Make use of video content
Another effective marketing strategy to increase your event ticket sales is to create and use video content to promote the event. A great way to do so is to create a teaser video for your up-coming event. You don’t want to give too much away and you want it to illustrate a sense of curiosity but the basics you should cover are:
- What is the event about?
- What’s the target audience?
- Are there any guest speakers or performers?
- Answers to FAQ’s about your events
Why use a teaser video to promote your event?
It’s a much more engaging way to communicate all of the important details as concisely as possible
If you have the privilege of a well known guest speaker or artist performing at your event, get them involved in the video for a quick greeting message and start to build that personal connection with the audience.
1. Don’t forget about door sales
Of course, we live in a very technical and digital world meaning your primary focus is generating event ticket sales online and that’s great. A lot of your ticket sales will happen online before the event starts. However, you should always have the option for ticket sale on the door (this does depend on capacity levels at your chosen venue)
To ensure a smooth run on the day, you need to come up with a plan for how you’ll allow people to buy tickets on the day of the event. You could set up your own box office and delegate staff accordingly to an area solely dedicated to on the day sales. You don’t want potential guests hesitating around when they are given a sudden impulse to buy a ticket.
TOP TIP: If you want to create a sense of urgency with door sales, try offering a free drink with every ticket bought on the day to get as many people in as possible!