Social media can drive attendance, engagement and awareness for event businesses. Social media is right near the top. Best of all, social media event marketing isn’t as time-consuming as you may think. Have you ever wondered what type of content you should share on social media? There are certain posting categories that generate higher engagement levels and therefore, help increase your visibility online. Social media is ever growing, and it’s not going away anytime soon. So, without a strong content calendar, you risk falling behind.
3. Interactive content
Interactive content encourages users to engage with your posts and connect with your business. Types of interactive social media content include:
Use polls to find out more about your audience that can help your further marketing strategy. If you have an up-coming music festival, use interactive stories to ask your audience niche specific questions such as ‘Who is your favourite music artist?’
Another great way of interacting with your fans is by live video. Instagram allows you the opportunity to go live, letting your fans watch. For event businesses, this can be an easy way to build excitement for your upcoming events. Consider setting up a ‘behind the scenes’ live video – giving your audience sneak peaks of what to expect!
2. Educational content
This genre of content is a fantastic way to establish your business as an ‘expert’ in its field. Which, in turn helps to build a solid trust with your fans that can lead to greater conversions down the line. Sharing small tips, tricks and industry news to build the “know, like, and trust” factor in your audience.
For more ticket sales, post educational content that warms your fans up to your events
Some educational content ideas:
- Blog posts
- Top Tips
- Free Resources
- Industry news
1. User generated content
Brands can be hard to trust, that’s why customers trust each other more. A recent survey stated that over 60% of people trust posts taken by other people instead of by the business . This supports the idea of user-generated content and it’s so easily applicable to event businesses.
User Generated Content helps to turn a follower into a loyal advocate for your events. The concept of this content strategy is persuading your fans to purchase tickets through personalised, authentic recommendations from fellow attendees.
A great way to do this is reposting your attendees images on your account.
TOP TIP – Create an event hashtag such as #indiemusicfestival , so after your event it is much easier to find these relevant images.